Nitrato Films

Rebranding Project for Nitrato Films

In 2022, I had the privilege of leading the rebranding project for Nitrato Films, an audiovisual agency that creates content for various digital platforms.

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About Nitrato Films

‍Nitrato Films aims to revolutionize the way businesses communicate their stories through the lens of cutting-edge technology. Specializing in photography, film, and drone services, their mission is to deliver visually stunning and innovative content that captivates and inspires.

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Rebranding Objectives

‍Nitrato sought to refresh its brand identity to better reflect its mission and present a fresh, innovative image of their business. The rebranding process, which spanned nearly a month, involved the development of several key elements:

• Logo Design
• Color Palette
• Typography
• Stationery and Applications
• SoM

Brand Personality

Innovation · Dynamic · Professional · Trustworthy

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Logo

The new logo plays with the letter "N" using diagonal cuts, symbolising dynamism and energy.

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Color palette

For the color palette where selected black, grey and a bold blue.  The new color palette is both innovative and professional, offering flexibility and dynamism.

Typography

Inter Sans Serif is a versatile and contemporary typeface designed to meet the demands of modern digital and print media. Known for its clean and legible design, Inter combines geometric precision with humanist nuances, making it an excellent choice for a wide range of applications. This versatile typeface family has five weights, ranging from Light to Black.

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Graphic elements

The logo was used to create a pattern applied across various design applications.

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Stationery and applications

New stationery and applications were developed, using the logo as a pattern and design element to ensure a cohesive and professional appearance across all touchpoints.

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Accessories

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‍Instagram

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This comprehensive rebranding effort reflects Nitrato Films' commitment to innovation and excellence, positioning them as a leader in the audiovisual industry.

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