About - Rocío López

Born in Chile, I’ve been calling Sweden home since 2016. My journey has taken me across borders and through different roles, but design, creativity, and marketing have always been at the heart of what I do. I actually started out studying architecture, but somewhere along the way, I fell in love with visual communication and how design shapes ideas, businesses, and experiences. That led me to study design, and from there, I dove deeper into photography, web design, editorial design (yes, I love long-form and editorial publications!), and later, strategic marketing.

All these studies have given me a broad and versatile foundation that allows me to approach marketing from multiple perspectives—strategic, creative, analytical, and hands-on. I see myself as a truly multifaceted marketer, comfortable moving between big-picture thinking and detail-oriented execution.

I’ve worked across startups and multinationals, in both the public and private sectors. I spent several years at Oriflame, working between Santiago, Mexico City and Stockholm, eventually stepping into a global role as Art Director. After some big organizational changes, I decided to leave the company in 2022. That turning point led me to something I had dreamed of for over a decade, pursuing a Master’s in International Marketing and Brand Management at Lund University. I still can't believe I went back to university at 38!

Now, I’m working at a startup in the renewable energy and voluntary carbon market space, a field I feel truly passionate about. I love the dynamic, hands-on nature of startups, especially in B2B, where I get to blend design thinking, strategic planning, and data-driven marketing every day.

When I’m not working, I love learning new tools, exploring AI, and diving into ideas around sustainability, innovation, life sciences, health and history, just out of curiosity.

Let’s connect, I’m always up for talking about creative ideas, impactful marketing, and building things that matter.