About - Rocío López

I was born in Chile, and Sweden has been home since 2016. My path has crossed borders, sectors, and roles, but three things have always stayed at the center: design, creativity, and marketing.I actually started out studying architecture. Somewhere along the way, I fell in love with visual communication, with how design shapes ideas, businesses, and experiences. That led me to study design, and then to explore photography, web design, and editorial design (I have a soft spot for long-form and editorial work), and later, strategic marketing.

Each step gave me a broad, versatile foundation, and today I approach marketing from several angles at once, strategic, creative, analytical, and hands-on.That mix is what sets my profile apart: I work at the intersection of marketing and design. I define the strategy and I execute it, brand platforms, market research, budget planning, go-to-market, multi-channel campaigns, content, websites, operations, CRM, SEO, and events. Nothing gets lost in translation between the thinker and the maker, because they're the same person.

Over 13+ years, I've built brands from scratch across B2B and B2C, strategy, identity, and the full marketing engine behind them. My career spans the public sector, a global beauty corporation, and an industrial cleantech startup.Today I lead marketing at Jord AB, a Swedish renewable energy company, where I joined as the first marketer and built the brand and marketing function from zero. It's a field I truly care about, and I love the fast, hands-on nature of startups, especially in B2B, where I get to blend design thinking, strategy, and data-driven marketing every day.

Before Jord, I spent nearly a decade at Oriflame, in Stockholm and across Latin America, developing brand strategies for consumer brands and leading end-to-end global product launches and campaigns across 60+ markets, eventually stepping into a global role as Campaign Manager. When the company went through big organizational changes, I left in 2022. That turning point led me to something I'd dreamed of for over a decade: a Master's in International Marketing and Brand Management at Lund University.

Alongside my in-house work, I also consult as a freelance marketer for startups and small businesses, helping them build brands that punch above their size.

‍A few highlights:
• 13+ years in B2B and B2C marketing, brand development, and design
• Built and repositioned dozens of brands — several of them from zero
• 100+ product launches, from creative brief to multi-market rollout
• Campaigns delivered across Europe, Latin America, the Caribbean, and Africa
• Multinational experience in both corporate and startup environments

‍Industries:
•Renewable energy
• Voluntary carbon markets
• Beauty & lifestyle
• Fashion
• Healthcare
• Public sector

‍Selected brands:
Jord AB · Oriflame · Eton Shirts · Anglo American · Banco Estado · Chile's Ministry of Housing (MINVU)
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When I'm not working, I like learning new tools, exploring AI, and getting curious about sustainability and innovation.

Let's connect. I'm always happy to talk about creative ideas, marketing that makes an impact, and building things that matter.