Ascendant Intense

The Task

Develop a creative concept and launch campaign for the masculine fragrance, Ascendant Intense, which delves into a more intense olfactive territory.

Ascendant Intense continues to celebrate the relationship between physical strength and masculinity, pushing energy levels higher than ever before. Utilizing ingredients with extra vitality and strength while maintaining Ascendant's signature note.

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Campaign Concept - THE STRENGTH WITHIN ME – INTENSIFIED

As your physical strength continues to soar, you feel ascended with power, and your energy reaches new levels of intensity. You sense the raw masculine force coursing through your veins. The moment has come to test your intense power to the limit – to overcome challenges you never thought possible!

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Brand Key Words: strength, masculinity, intensity

Omni-Channel Deliverables

The product launch was strategically divided into three stages:

Pre-Launch:

• Sales Pitch Card: Educated consultants and highlighted selling points, including detailed descriptions of the fragrance.
• Vial Card Sample: Provided samples to create buzz.
• SoM Teasers: Generated anticipation on social media.

Launch:

• Catalogue Content: Designed layouts for both spread and single-page features.
• Website Content: Developed engaging brand and product page content, including banners and product images.
• Social Media Content: Focused on showcasing the product.

Post-Launch:

• Social Media Content: Included educational and inspirational posts, featuring insights from the perfumer, characteristics of ingredients, and seasonal content.

‍Website

For web communication the focus was on create brand and product content.

Social Media (SoM) Content

SoM was used to tease and create interest around Ascendant's new flanker, driving traffic to Oriflame's webpage.

Sales support

Vial Card

Sales pitch card

Roll-up

Art Director: Rocio Lopez

Copywriter: Mike Hibbs

Art Buyer: Camilla Alexander

Model Photographer:Andreas Sjödin

Product Photographer: Sara Wennerhed

Stylist: Teddy Rydberg

Retoucher: Oliver Clutterbuck

If you're interested in seeing other examples and toolbox materials I developed for new product launches at Oriflame, please check out the link below.

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